Geliebte Katze - October 2022

Once again LucyBalu is featured in "Geliebte Katze".
This time with a very special topic:

For the second time after 2021, our Munich start-up LucyBalu organised the so-called Cat Model Contest.

We didn't forget our roots in animal welfare in this campaign either. For every vote cast a monetary amount was set as merchandise value. From the proceeds we then equipped the Vienna animal shelter with LucyBalu cat furniture.

The choice for Cat Model 2022 fell on Loui (Instagram: loui_not_vuitton), who among other things wins a feature on the cover of "Geliebte Katze".

In the October issue, not only the cover appeared, but also a three-page report about the event.

The Cat Models all travelled in LucyBalu's Check-In travel bags and Hop-On backpacks.